Initial footprint

Two tightly curated mailing clusters to start.

Bonard Post launches with an intentional focus on two micro-regions west of Boston: Concord/Lincoln and Wayland/Sudbury. These towns combine high home values, strong public schools, and owner-occupied homes that respond to thoughtful, locally grounded brands.

Each cluster is treated as a single print “neighborhood” – allowing you to share creative and offers while keeping delivery routes tight and relevant.

Mailing clusters

Where Bonard Post is focusing first.

We keep our footprint narrow so every piece of mail feels considered. Rather than blanketing large ZIP codes, we build clusters around streets, school districts, and enclaves that share similar expectations for service and presentation.

Cluster One

Concord, MA & Lincoln, MA

Historic, commuter-friendly towns with strong local pride and a mix of classic homes, preserved land, and village centers.

Owner-occupied homes Higher household incomes Historic town centers

This cluster suits brands that feel at home in an editorial, understated environment—where referrals often happen quietly in driveways, at school events, and along walking trails.

Premium real estate and brokerage teams
Architecture, interior design, and landscape design firms
High-touch home services and trades
Financial, legal, and advisory practices
Thoughtful dining and hospitality concepts

Typical cadence: monthly or bi-monthly drops with seasonal creative that aligns to school calendars, home projects, and local events.

Cluster Two

Wayland, MA & Sudbury, MA

Suburban, family-oriented communities with strong school systems and consistent investment in home, health, and activities.

Family households School-centric communities Discretionary spend

This cluster is ideal for brands that support busy households: services that save time, enrich kids’ schedules, or protect and improve the home.

Youth sports, arts, and enrichment programs
Pediatric, dental, and wellness practices
Landscaping, renovation, and maintenance services
Specialty retail and food concepts
Auto care and commuter-focused services

Typical cadence: monthly campaigns, with the option to layer “back-to-school” and spring home-project features.

Plan your first cluster campaign

If Concord/Lincoln or Wayland/Sudbury map to your service area, we’ll show you route options, estimated households, and timing for your first drop.

Talk about availability